LAA 4210 :: ::

Objectives
The purpose of this course is to provide an understanding of the professional practices and understanding of the business of landscape architecture. The following subjects will be included:

• To provide an overview of practice and licensure.

• To understand the types of offices in practice (private and public)

• To learn the relationships of practitioners and firms.

• To understand office organization and areas of practice.

• To learn marketing techniques and styles of presentations.

• To develop skills in preparing effective proposals

• To understand risk and professional liability.

• To learn general applications of law and contracts.

• To learn bid and construction phase responsibilities.

• To develop a general understanding of office finance.

Performance
It is expected that each student will be able to demonstrate qualitative growth for each of the objectives by the end of the course. Course grade will be based on problem solving skills as they relate to the achievement of the objectives.

Text
The Professional Practice of Landscape Architecture, Rogers.

Other readings and selected handouts will be given.